General Assembly Class Project

Discovering ways to improve emergency response medical care and patient experience. 


// Competitive Analysis:

Research of products that were used by two audiences, 1) emergency response personnel and 2) patients . Company products were crossed referenced with an adaptive feature list.

Key Findings:

Emergency Response Personnel application features heavily consisted of diagnosis, learning, reference guides. Given the limited product base for emergency response personnel to access immediate patient information, a product with these features would be a key differentiator.

'Patient' medical applications primarily targeting three different audiences: 1) senior citizens, 2) individuals with pre-existing medical conditions such as diabetes or heart failure, and 3) individuals that tracked fitness and nutrition.

Assumption: Individuals are unwilling or are fearful of sharing medical information. Assessment: It is encouraging that individuals tracking fitness and nutrition are willing to share limited personal medical or health information. In future studies it may prove useful to distinguish if there is a difference between how audiences view health vs medical data.

// Personas:

Based on the Competitive Analysis findings, a product offering emergency personnel with immediate and actionable victim medical information is a key differentiator. Wanda's persona was created to empathize with emergency personnel and better understand how and where a product could prove beneficial for this user base.

// User Research & Interviews

Conducted 4 primary user interviews with emergency response personnel. Synthesized user interviews by identifying trends via affinity mapping.

Key Findings:

Emergency personnel, patients, and patient stakeholders primarily desire optimal care, reduced transport time, and quick diagnosis

Patients would like reduced hospital care costs and better patient-doctor communication

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// User Flow & Site Map

User flows were used to construct application information architecture and user interaction journey. The process kicks-off when the emergency responder receives an emergency call, continues on-the-scene by correctly addressing victim diagnosis with aid of patient profile, and concludes with the hospital arrival.


// Created 6 wireframes based on site map and user journey from a paramedic or EMT point-of-view

// Created mockups (Adobe XD) that visualized the following screens: 1) patient fingerprint scan, 2) near-by hospital notification option, 3) patient medical profile.